Insights
The IDG Intelligence Brief
Industry analysis, campaign insights, and compliance updates from the frontlines of insurance performance marketing.
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Personal Insurance in 2025: Guide to Final Expense and Burial Insurance
Personal insurance, often called burial insurance or final expense insurance, is a small whole life insurance policy designed to cover end-of-life costs,…
5 minutes -
The Power of Communication Skills in Marketing and Advertising
Effective communication skills are at the heart of successful marketing and advertising. These skills not only enhance the ability of companies to…
3 minutes -
“Reply-All” Disasters: Office Gossip, Passive-Aggressive Coworkers, and Embarrassing Personal Details
In today’s workplace, few things strike fear into the hearts of office workers like the dreaded “reply-all” button. One click, and your…
3 minutes -
CMS and Latest Rulings
The Centers for Medicare & Medicaid Services (CMS) is a federal agency within the U. S. Department of Health and Human Services…
6 minutes -
Shift Towards Online Health Insurance Shopping
The way consumers shop for health insurance is rapidly evolving. More people are opting to browse for and purchase health insurance online,…
5 minutes -
Demystifying Open Enrollment and Annual Enrollment Periods: Guide to Health Insurance Selection
Health insurance information can be a labyrinth filled with unfamiliar terms and critical deadlines. Two terms that frequently pop up are Open…
5 minutes -
Top 10 Superfoods: Eat Your Way to Superhero Status
In a world filled with fad diets and nutritional buzzwords, one thing is clear: superfoods are here to save the day (and…
4 minutes -
Medicare Supplemental and Medicare Advantage: What’s Different in 2024?
Medicare, the federal health insurance program primarily for people aged 65 and older, offers various plans to meet diverse needs. Two popular…
2 minutes -
Rise of Social Media Advertising
Social media has become an undeniable force in our daily lives, and, for businesses, it’s a powerful marketing channel. Advertising on social…
3 minutes -
Telephone Consumer Protection Act: Overview and Milestones
Enacted in 1991 to address growing concerns over telemarketing practices, the Telephone Consumer Protection Act (TCPA) is a pivotal federal statute. TCPA…
10 minutes
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