Digital Marketing Agency Built on Innovation
Seasoned Group of Marketing and Technology Professionals
About
Innovation Direct Group (IDG) is a full-service digital media agency focused on performance, delivering compliant, consumer-initiated traffic for multiple verticals.
We believe in the products and industries we serve because we’re also their customers and consumers. Since 2014 IDG has established itself amongst the very few to produce its own media across multiple channels, using the latest data analytics together with consumer sentiment to drive needed volumes and quality intent that’s most conducive for consumers visiting our sites, landing pages, and media creatives.
A specialized in-house media team delivers unique creatives and needed consumer experience, driving bottom-line ROI and CPAs across multiple verticals.
Our 10+ years of experience in contact center technology and communication science is unique in the industry. From financial services to eCommerce, our acumen here incorporates the latest platform technologies, DID management, ongoing up-training.
Our Core Values
We live them each day, incorporating their meaning in our day-to-day activities, challenging one another and our strategic partners to execute to their resolve each and every day.
We challenge the status quo for solving consumer needs with open and transparent reporting, communication style, and ongoing survey work.
- Have strong work ethic—Drive to deliver excellent results, success oriented, deliver on time, attention to detail
- Be transparent—Keep your word, be truthful: good or bad, keep it real: be accountable
- Have high standards—Be solution-driven: work as a team to solve problems, work smart, strive to be the best
- Be growth-minded—Continuous improvement, listening to others, open to other solutions
Approach
In-house Media Team
Our media rock stars churn and grind through multichannel advertising strategies solely focused on the marriage between intent, qualifications, need, product, event, and consumer experience.
Our use of social media, search, programmatic market, TV, radio, email, direct mail, and communication center is the ultimate close cycle consumer acquisition engine solving for, and innovating for the industries we serve and the products we solve for.
Consumer Experience
User experience (UX) is the new norm, and our services, data science, and back-end analytics are challenged with whether or not consumers are drawn to or away from the advertising and intent needed.
At the end of the day, we serve a large group of consumers in the U.S., and we remind ourselves and test our data to this end each and every day.
Hands-on Leadership
We talk the talk and walk the walk. With a strong foundation in marketing, advertising, technology, and data science, our team executes needed goals as well as openly debates the latest trends and consumer needs.
We challenge the status quo for solving consumer needs with open and transparent reporting, communication style, and ongoing survey work.
Verticals
Health Insurance
During Open Enrollment and other times, we focus on consumers looking for the “right” plan. This includes U65, ACA, Medicare Supplemental, Medicare Advantage, click to call, and transfers. Our traffic for transfers, click to call, and form fill, etc. encompasses both English and Spanish audiences, individuals as well as families.
Medicare Specialty
We help to clarify various paths specific to Medicare campaigns and vertical as well as communicate all details to our clients, simplifying qualification needs.
Senior Products
Taking care of and creating new solutions for our aging population, we match major brands across the U.S. with aging consumers. We specialize in walk-in tubs, hearing aids, stair lifts, bath remodels, senior living, medical alerts, and medical supplements. We bring to light both eCommerce and digital media solutions.
Auto Insurance
We deliver the consumers you need, first tie drivers, insurers with no lapse in coverage, SR-22 drivers, individuals and families, and those who want to bundle home insurance as well.
Life / Final Expense
We work with national brands to offer a number of benefits for individual as well as other needs. From guaranteed issue to guaranteed life, our consumers benefit from having the best data available so that they can make the best personal decisions.
Debt Management
We work closely with our consumers to find best-in-class solutions to their outstanding balances, matching them with major brands across the U.S.
Careers
Interested in working with us?
IDG is always looking for top talent focused on marketing, advertising, digital media, data science, and problematic analysis. To apply, please send your resume and (optional) cover letter
to info@innovationdirectgroup.com
Contact
Get in touch with IDG today.
Copyright © 2024 Innovation Direct Group. All Rights Reserved.
Developed with