Medicare Supplemental and Medicare Advantage: What’s Different in 2024?
Medicare, the federal health insurance program primarily for people aged 65 and older, offers various plans to meet diverse needs. Two popular options are Medicare Supplemental Insurance (Medigap) and Medicare Advantage (Part C). Each plan has unique features, benefits, and changes for 2024. Medicare Supplemental Insurance (Medigap) Medicare Advantage (Part C) Medicare Advantage plans are […]
Rise of Social Media Advertising
Social media has become an undeniable force in our daily lives, and, for businesses, it’s a powerful marketing channel. Advertising on social media platforms like Facebook, Instagram, LinkedIn, and TikTok enables companies to reach a vast audience with laser-focused precision. So what are the latest trends in social media advertising spend, and how does it […]
Telephone Consumer Protection Act: Overview and Milestones
Enacted in 1991 to address growing concerns over telemarketing practices, the Telephone Consumer Protection Act (TCPA) is a pivotal federal statute. TCPA regulates the use of automated dialing systems, prerecorded voice messages, SMS text messages, and fax machines. Over the years, significant court decisions have shaped the interpretation and enforcement of TCPA. Key Provisions of […]
Health Insurance Open Enrollment: What to Expect
As fall approaches, millions of Americans prepare for a crucial period in their health care planning: open enrollment for health insurance. This year’s open enrollment period is set to begin in just two months—from October 15th to November 1st—offering a brief window for individuals to review, modify, or select new health insurance plans. Understanding what […]
Best Marketing Channels for Conversions: Analysis
As consumer behavior evolves, understanding which marketing avenues yield the best conversion rates is crucial for optimizing campaigns and achieving business objectives. Keeping informed of the performance of various marketing channels including TV, radio, email, social media, and search is of the highest importance for marketers as they seek to identify where and how to […]
Impact of Health Insurance: Sign-Up vs. Opt-Out
Health insurance is a critical aspect of modern health care, providing individuals with financial protection against high medical costs and ensuring access to necessary medical services. Despite its importance, a significant number of people choose not to sign up for health insurance even when it’s available. Why Is Health Insurance Important? Health insurance plays a […]